Fact Check: 4 Misconceptions in Remote F&I
- We surveyed dealers to understand their remote F&I hesitance.
- Dissect their misperceptions and enter reality.
Remote F&I is an important component to digital retailing operations, but dealerships are still hesitant to take the leap in the new digital world. What exactly makes them so timid about this concept?
In the fall of 2021, we surveyed dealers, general managers, and F&I managers about their perspectives and experiences with remote F&I.
The general conclusion was remote F&I is misconstrued by the majority. Four common thoughts stood out above the rest, but we have the facts.
#1: Consumers don’t want remote options.
Fact: In a recent consumer study, the data tells us something different. If available to them, 64.41% of consumers plan to purchase their next vehicle completely online without going to the dealership – and this includes all the inner workings of F&I. The pandemic may have spurred this desire, but this modern age was inevitable. In fact, consumers are even willing to pay more for specific pieces of the sale if offered online:
- Reviewing and selecting F&I products, like GAP and service maintenance: 59.49% are extremely likely
- Signing all paperwork: 58.48% are extremely likely
Amidst the hustle and bustle, consumers say having remote F&I options is simply more convenient. Not to mention, it’s less pressure (whether real or perceived) during the F&I process.
#2: It’s easier to sell products face-to-face.
Fact: Sure, being in an in-person environment helps F&I managers build trust and even gauge body language. But just because you’re not sitting across the desk from one another doesn’t mean you can’t have a traditional selling conversation. In a remote F&I setting, this can still be done. It’s partly coaching and giving your F&I managers the skills to adapt, but it’s also founded on the tools they have. And we’re not talking about selling over the phone. We’re talking about digital interactions that bring your customer’s couch into the F&I office.
Video conferencing technology that works with interactive F&I tools can help F&I managers engage customers, just as they would if the customer were in-person. Screen-sharing, interactivity – it’s the same tools you know and use today in-store, but expanding them outside the dealership’s four walls for remote reach, to maximize engagement and profitability.
#3: My F&I managers have more control during the in-person environment.
Fact: With interactive technology, F&I managers can easily hand the reins to customers – and then take them back – whenever necessary. If the customer is spending more time than usual reviewing F&I packages, F&I managers simply step in, become actively present, and answer questions, engaging in the same manner they would for in-person interactions today.
Hand-offs for signing documents is also possible. The intuitive signing ceremony guides off-site buyers through the process, so no signatures are missed. For added security and transparency, two-factor authentication ensures you’re sending documents to the right person, and F&I managers can track progress in the DMS to make sure documents are signed timely. With technology built with the dealership in mind, navigating the remote F&I process is no different than the in-store process.
#4: Remote F&I is an added inconvenience.
Fact: In the study we conducted, respondents were concerned about extra expenses, too many challenges, and not having the staff to get it done.
These are reasonable first thoughts, but dealers should also consider what inconveniences are present in their process today. Let’s use an out-of-state buyer as an example.
The cheapest option for printing and overnighting the needed forms is through Canada Post, which averages a minimum of $21.59. It doesn’t stop there because you also need to configure the additional costs for overnighting this package back to you. Factor in the time spent putting this forms package together (including the dreaded post-it note signature tags for every document), the fear of missing a form – or even worse, actually missing a form and having to go through the overnight process all over again – and missing the opportunity to sell add-on products.
How does that sound for inconvenient?
If customers can be anywhere, convenience is the only thing they know. For the customer, this should be business as usual, no exceptions.
For you, this means having the ability to “retail anywhere”. You have to meet customers wherever they are. Good news is, it’s not a different set of tools based on the buying scenario. It’s taking your in-store processes and making them available online, which is only possible with one complete system built on consistency and known for protecting profitability.
As acceptance for remote F&I continues to grow in our digital world, talk between your departments (especially your internet sales department) to identify your customer’s needs, and then take a look at your options for providing them with some form flexibility. The facts show more and more customers prefer doing more pieces of the transaction remotely. Maybe that trend hasn’t reached your market yet, but maybe with the right flexible tools, your market could get a little bit bigger.
Just over seven years ago, I had an unpleasant experience when purchasing my first vehicle. I felt pressured and tricked that first time. I left…