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Sales and F&I

From meeting quota to holding gross, articles to help anyone working in sales.

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

You know the old adage, “you don’t know what you don’t know?” That applies to car buyers as well. Most shoppers are intent on purchasing the

With 68% of Canadians owning a smartphone, text messaging has become a regular form of communication. We’ve become used to it. So much in fact,

When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has

Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a

Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the

Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high

Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department.   Generation Y,

This month, I want to look at the training you provide your call takers. Whether your inbound sales calls are routed to a BDC or

We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,