Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…

According to NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question –…

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the…

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…

If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a…

You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give…

During a time of high turnover rates, dealerships must do everything they can to create a welcoming environment for their employees. According to NADA’s 2015…