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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,

Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.

I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.

Customers in a vehicle

We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to

Service marketing

Most dealers know the service department, with its steady flow of jobs and reliable revenue streams, serves as the financial backbone of the dealership. Vehicle

Most invoices need to be recorded in the General Purchases journal. However, the stacks of invoices that make their way to the accounting department can

Change in the retail sales environment is fast and formidable. The margins dealerships see in new car sales are slim and continue to shrink. The

Millennials (ages 21-37) are currently the largest generation with the most purchasing power – especially in the automotive industry. However, Generation Z (ages 2-20) may

Change is inevitable. But it’s also hard to accept and understand. In our industry, one change becoming a prominent force is digital document storage. Physical

We’ve been saying it: The world, and everything in it, is going digital. Where does your dealership fall on the digital spectrum? Answer the questions