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Every year, the NADA conference is an event I circle on my calendar. There’s no better time to talk shop, connect with other professionals, and

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

Dealerships have consistently shown resilience, overcoming obstacles and embracing change with every passing year. 2024 has been no different, as new trends and challenges have

Bridging the Gap

There’s a communication breakdown that’s been plaguing dealerships for years between the sales floor and the service department. When I say communication breakdown, what I’m

Haunted House

When a haunted house is extra scary, you remember that experience for a long time. When your customers’ experience in your dealership is extra scary,

Customers in a vehicle

We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to

Service marketing

Most dealers know the service department, with its steady flow of jobs and reliable revenue streams, serves as the financial backbone of the dealership. Vehicle

Most invoices need to be recorded in the General Purchases journal. However, the stacks of invoices that make their way to the accounting department can

Change in the retail sales environment is fast and formidable. The margins dealerships see in new car sales are slim and continue to shrink. The

Millennials (ages 21-37) are currently the largest generation with the most purchasing power – especially in the automotive industry. However, Generation Z (ages 2-20) may