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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
Question: What can you do in the next two minutes that will give you a detailed view of what is really going on in service? Answer: Run the RO…
Remember when transactions were hand posted? What about when purchase orders, cash receipts, repair orders, and parts tickets were manually posted by reviewing the ‘accounting…
This is the first article in a three part series to help you determine whether your dealership is as efficient and streamlined as possible when it comes…
If I asked you to drive to a place where you’ve never been before, how would you know how to get there? Would you reach…
More than ever, dealerships must focus on customer retention. Many dealerships are making changes in their processes to increase it. Maybe you’ve added a free car…
My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership…
Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service…