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Every year, the NADA conference is an event I circle on my calendar. There’s no better time to talk shop, connect with other professionals, and

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

Dealerships have consistently shown resilience, overcoming obstacles and embracing change with every passing year. 2024 has been no different, as new trends and challenges have

Digitize Processes

We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs

Gen Z Humanize Your Dealership

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

Decode Body Language

According to NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question –

Ways to Prevent Salespeople from Leaving with Your Cusomters

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Garbage In Garbage Out

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Bridge the Sales Service Gap

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the

Customize ERA-IGNITE Parts Main Page

The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re