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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly

When it comes to running a dealership, customer satisfaction is everything. But what about your satisfaction as our customer? I spoke with Alex Abramovich, Consulting Senior

This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access

Bridge the Sales Service Gap

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the

Customize ERA-IGNITE Parts Main Page

The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re

Recall Service

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for

F&I and Accounting

There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t

Is Gen Z important

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

Make More Profit in Parts

I hear it all the time, “parts is parts…there’s not a whole lot we can change about our processes back there.” Not true. It is

Multitask not as productive

If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a