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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
During a time of high turnover rates, dealerships must do everything they can to create a welcoming environment for their employees. According to NADA’s 2015…
As automotive retailers, we make every effort to scout, greet, qualify, and sell to potential customers on the front end. We advertise in print, digital,…
Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When…
Mobile technology is changing lives. How do you get your breaking news? How do you take photos? What’s the last thing you do before bed?…
Change is the only constant since the beginning of time. Yet, it remains one of the most difficult things to do. The majority of people…
We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
