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At its core, the desking process should be simple. But the reality is, if you ask ten dealerships how they desk deals, you’ll get ten…
We live in an era where a simple tap on your phone can bring almost anything to your doorstep within hours. According to Statista, in…
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
Mobile technology is changing lives. How do you get your breaking news? How do you take photos? What’s the last thing you do before bed?…
Change is the only constant since the beginning of time. Yet, it remains one of the most difficult things to do. The majority of people…
We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
One of the biggest problems dealerships face is defection. Customers are spending a majority of parts and service dollars, nearly 70% of $310 billion according…
You know the old adage, “you don’t know what you don’t know?” That applies to car buyers as well. Most shoppers are intent on purchasing the…
With 68% of Canadians owning a smartphone, text messaging has become a regular form of communication. We’ve become used to it. So much in fact,…
