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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign…
If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right…
As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare…
The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for…
There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t…
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
I hear it all the time, “parts is parts…there’s not a whole lot we can change about our processes back there.” Not true. It is…
If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a…
Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,…
You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give…
