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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly

When it comes to running a dealership, customer satisfaction is everything. But what about your satisfaction as our customer? I spoke with Alex Abramovich, Consulting Senior

This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access

Papercuts

When I talk to dealers today, I’ll inevitably hear a comment about how dealerships are drowning in paper — from Sales, F&I, and Accounting to Service,

Birthday

A simple birthday card can make a difference. Yet in my experience, most dealerships don’t send birthday cards to customers on a regular basis. Those

Squirrel

I have a two-year old Goldendoodle who is extremely intelligent. He picks up on tricks very quickly, performing them with ease… until he sees a

Email process

What Customers Want Customer expectations are changing rapidly. The old order of customer expectations at a dealership is over and the new order revolves around

Millennials

For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly

Hiring Questions

Sometimes it feels like your staff is just moving through a revolving door. You hire someone, and within months, or sometimes even weeks, he or

Don't need my Business

More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer