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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,…
Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.…
I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.…
Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the…
Have you ever stopped to think about why Henry Ford’s moving assembly line was such a huge innovation? A moving line didn’t remove the need…
What good is migrating from an open service system to an appointment-driven approach if you are not educating your customers that appointments are a viable…
Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…
A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…
I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
