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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?…
People hate waiting. With overnight shipping, fast food, and quick lube centers, customers expect results in a hurry. Yet, they come to your service department only…
Is all press actually good press? Recently, I typed ‘local mattress stores’ into Google Maps and without leaving the Google page I could view 30+…
Technology is having a larger impact on dealerships today than it ever has. But most of the time the accounting office gets the short end…
When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has…
Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them…
Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption…
