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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,…
Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.…
I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.…
Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Generation Y,…
I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a…
Suppose you want a monthly report for a specific metric in your dealership. Do you know how to find that information? You could set a…
Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra…
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
This month, I want to look at the training you provide your call takers. Whether your inbound sales calls are routed to a BDC or…
Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial…
