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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign

If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right

As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare

Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,

Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.

I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.

What establishments do you frequently visit… perhaps a favourite pizza chain, local gym, or online retailer? They’re familiar with you. They know your name, your

When we talk about artificial intelligence, it’s easy to think of tools like ChatGPT, but it’s often overlooked how many other purposes this technology has

In today’s fast-paced world, data is the lifeblood of decision-making. Whether you’re running a single dealership or managing multiple locations, having the right information at

Right now, your dealership is successful and running smoothly. That’s a great first step towards ensuring future success, but there’s always more work to do.