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Brad Schaefer

Director, ReconTRAC®, Reynolds and Reynolds

Brad Schafer has more than 25 years of industry experience, having held leadership roles at large dealer groups. Brad is one of the founders of ReconTRAC, a reconditioning software solution. With this solution, Brad has limitless reconditioning expertise and knowledge he uses to help dealerships across the country reduce their cycle time and optimize processes.

Articles by Brad Schaefer:

Automotive News recently published an article discussing why dealerships are sourcing lower-grade used vehicles to fill their lots. With the inventory shortage still plaguing the market, dealers

In 1918, the United Kingdom painted the first separating lines on roads due to high accident rates. This was 33 years after people started driving

It’s common for dealers and vendors alike to regularly revisit best practices for pre-owned sales. Everyone wants to unlock new ways of capturing some additional

Buzzwords and phrases like “the new normal” have been thrown around constantly since the emergence of COVID-19 in early 2020. Frankly, we’re all tired of