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Brad Schafer

Director, ReconTRAC®, Reynolds and Reynolds

Brad Schafer has more than 25 years of industry experience, having held leadership roles at large dealer groups. Brad is one of the founders of ReconTRAC, a reconditioning software solution. With this solution, Brad has limitless reconditioning expertise and knowledge he uses to help dealerships across the country reduce their cycle time and optimize processes.

Articles by Brad Schafer:

Technology

In 1918, the United Kingdom painted the first separating lines on roads due to high accident rates. This was 33 years after people started driving

Reconditioning

It’s common for dealers and vendors alike to regularly revisit best practices for pre-owned sales. Everyone wants to unlock new ways of capturing some additional