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Cory Coler

Product Planning, Reynolds and Reynolds

Cory Coler is a member of the fixed operations product planning team at Reynolds and Reynolds.

Articles by Cory Coler:

Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,

More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While

Service Advisor vs Kiosk

Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a

Service Kiosk

Now more than ever, customers are demanding outlets in your dealership to maintain a safe distance from employees and other customers. Having a self-service experience

If you take one thing away from this article, let it be this: Customer service matters more in service than anywhere else in the dealership. Here’s