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Ron Lamb

Former President, Reynolds and Reynolds

Ron Lamb is the former president of Reynolds and Reynolds (2010-2017).

Articles by Ron Lamb:


When I talk to dealers today, I’ll inevitably hear a comment about how dealerships are drowning in paper — from Sales, F&I, and Accounting to Service,

Future and Past

Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple

Reaching Customers Before the Moment of Truth

Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so

Dealerships and the New Normal

The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of