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Dealership Wide

Issues that affect anyone working in an automotive dealership.

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

According to NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question –

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a

You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give

During a time of high turnover rates, dealerships must do everything they can to create a welcoming environment for their employees. According to NADA’s 2015