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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…
In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the…
The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re…
The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for…
There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t…
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
I hear it all the time, “parts is parts…there’s not a whole lot we can change about our processes back there.” Not true. It is…
If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a…
Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,…
You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give…
