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Winter has melted away, and we are moving on to the next season. Spring means warmer weather, flowers blooming, and the start of baseball season.

Get the most out of your Reynolds investment. Do you want to learn how to use your system more efficiently? Reynolds Software Education has training

I am a self-proclaimed late adopter. I was late to the game on every “cool” cell phone back in the day – the razor, the

Garbage In Garbage Out

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Bridge the Sales Service Gap

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the

Customize ERA-IGNITE Parts Main Page

The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re

Recall Service

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for

F&I and Accounting

There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t

Is Gen Z important

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

Make More Profit in Parts

I hear it all the time, “parts is parts…there’s not a whole lot we can change about our processes back there.” Not true. It is

Multitask not as productive

If you Google “multitasking,” it is a concept originally for computers. It was later applied to human tasks and somehow everyone aspired to be a

Do Service Better

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,

Evaluate References

You’ve collected applications, conducted interviews, and have found the person you believe you want to hire. Time to call up your new hire and give