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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
In 2022, the automotive retailing industry navigated record-high inflation, rising interest rates, and supply chain issues. As consumer demand fluctuates along with market conditions in…
In 1927, there were roughly 20 million cars on the road. The most popular car of the early 20th century, the Ford Model T, was in…
People hate waiting. With overnight shipping, fast food, and quick lube centres, customers expect results in a hurry. Yet, they come to your service department…
It’s that time of the year again! Reynolds’ Best of 2022 Fuel recap! While 2022 may finally feel a bit more normal socially, the automotive…
