Dealership Wide
Issues that affect anyone working in an automotive dealership.
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
Across the automotive industry in North America, it’s easy to be optimistic about what’s ahead. Overall, vehicle sales have made a steady comeback since the…
Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing…
A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.…
It pays to know what not to say when you’re having a conversation with a customer. Here are three phrases that can backfire when talking…
