Enjoying what you’re reading? Sign up now.

Subscribe
Search

Dealership Wide

Issues that affect anyone working in an automotive dealership.

Profit

Across the automotive industry in North America, it’s easy to be optimistic about what’s ahead. Overall, vehicle sales have made a steady comeback since the

Back to Basics

Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing

NADA

A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or

Efficiency

When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers

Future and Past

Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple

Featured Sessions of the Month

Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.

Phrases to avoid when talking to automotive dealership customers

It pays to know what not to say when you’re having a conversation with a customer. Here are three phrases that can backfire when talking

How to Get Other Departments to Help Sell Dealership Parts

Let’s be honest, every Parts Department’s greatest customer is right on the other side of the back counter. After all, Service consistently has a steady

Reaching Customers Before the Moment of Truth

Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so

Car Buyers Have Changed

While much of the media’s attention has been focused on the emerging buying power and shopping expectations of Gen Y, today’s car buyers – regardless