Millennials (ages 21-37) are currently the largest generation with the most purchasing power – especially in the automotive industry. However, Generation Z (ages 2-20) may…

Change is inevitable. But it’s also hard to accept and understand. In our industry, one change becoming a prominent force is digital document storage. Physical…

We’ve been saying it: The world, and everything in it, is going digital. Where does your dealership fall on the digital spectrum? Answer the questions…

Your dealership is successful and running smoothly. That’s a great first step. Now it’s time to forget about today’s success and look to the future.…

The day when millennials are the number one customer in the car-buying market is fast approaching. What draws this generation’s attention? The answer may be…

An F&I manager once shared with me a work-stress nightmare he’d had. Trapped in his office in a steadily rising sea of paper, he was…

Nature can bring expected and unexpected disasters. Dealerships need to have a plan in place to help them recover if Mother Nature attacks. In Canada,…

A study done by Forrester Consulting found that inbound phone calls make up over 25% of all sales. These phone customers are buying faster, spending more, and…

In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.…

If I asked you to drive to a place where you’ve never been before, how would you know how to get there? Would you reach…