Nature can bring expected and unexpected disasters. Dealerships need to have a plan in place to help them recover if Mother Nature attacks. In Canada,…

A study done by Forrester Consulting found that inbound phone calls make up over 25% of all sales. These phone customers are buying faster, spending more, and…

In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.…

If I asked you to drive to a place where you’ve never been before, how would you know how to get there? Would you reach…

My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership…

Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just…

You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…