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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
Auto Dealer Today recently published an article introducing the idea of a “destination dealership.” They defined this as: “…the type of facility that helps the customer learn…
In 1918, the United Kingdom painted the first separating lines on roads due to high accident rates. This was 33 years after people started driving…
If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single…
Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a…
Dynamic Reporting is a powerful tool for creating custom reports in ERA-IGNITE using existing system data. To keep data and report access in the hands…
In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves…
