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Canadian summers are perfect for spending long hours on the golf course. While watching the golfers was exciting, I couldn’t help but shift some of

Texting has become one of the most effective ways to interact with your customers.  It’s also one of the best ways to irritate them and

Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly

Service marketing

Most dealers know the service department, with its steady flow of jobs and reliable revenue streams, serves as the financial backbone of the dealership. Vehicle

Most invoices need to be recorded in the General Purchases journal. However, the stacks of invoices that make their way to the accounting department can

Change in the retail sales environment is fast and formidable. The margins dealerships see in new car sales are slim and continue to shrink. The

Millennials (ages 21-37) are currently the largest generation with the most purchasing power – especially in the automotive industry. However, Generation Z (ages 2-20) may

Change is inevitable. But it’s also hard to accept and understand. In our industry, one change becoming a prominent force is digital document storage. Physical

We’ve been saying it: The world, and everything in it, is going digital. Where does your dealership fall on the digital spectrum? Answer the questions

Salesperson on his mobile phone

Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While