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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,…
Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.…
I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.…
This is the first article in a three part series to help you determine whether your dealership is as efficient and streamlined as possible when it comes…
If I asked you to drive to a place where you’ve never been before, how would you know how to get there? Would you reach…
More than ever, dealerships must focus on customer retention. Many dealerships are making changes in their processes to increase it. Maybe you’ve added a free car…
My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership…
Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service…
Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just…
You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…
