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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,

Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.

I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.

Decode Body Language

According to NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question –

Ways to Prevent Salespeople from Leaving with Your Cusomters

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Garbage In Garbage Out

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Bridge the Sales Service Gap

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the

Customize ERA-IGNITE Parts Main Page

The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re

Recall Service

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for

F&I and Accounting

There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t