Enjoying what you’re reading? Sign up now.

Subscribe
Search

Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,

Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.

I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.

Drowning in Paper

Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When

Dealership Mobility

Mobile technology is changing lives. How do you get your breaking news? How do you take photos? What’s the last thing you do before bed?

Big Change Yield Big Results

Change is the only constant since the beginning of time. Yet, it remains one of the most difficult things to do. The majority of people

How Yelp can Help

We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters

True Stories: Blew the Sales

Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for

Tips for Boosting Service Loyalty

One of the biggest problems dealerships face is defection. Customers are spending a majority of parts and service dollars, nearly 70% of $310 billion according

The Lost Art of the Needs Assessment

You know the old adage, “you don’t know what you don’t know?” That applies to car buyers as well. Most shoppers are intent on purchasing the