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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly…
When it comes to running a dealership, customer satisfaction is everything. But what about your satisfaction as our customer? I spoke with Alex Abramovich, Consulting Senior…
This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
My previous article in the dealership stickiness series stressed the importance of first appearances. A strong first impression sets the stage to a great customer experience, and dealership…
Automotive dealerships are competing more and more with independents for business, making service retention crucial. With vehicle sales declining, dealerships must attract and capture more service…
Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just…
You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…
The end of the year for most people involves spending time with family and gift-giving. But for those working in the office, it means something…
At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information. You have a…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
