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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign…
If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right…
As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare…
Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just…
You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…
The end of the year for most people involves spending time with family and gift-giving. But for those working in the office, it means something…
At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information. You have a…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
Local garages are becoming more and more popular in all areas. With big franchise garages and independent repair shops popping up in every city, every dealership…
We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…
