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At its core, the desking process should be simple. But the reality is, if you ask ten dealerships how they desk deals, you’ll get ten

We live in an era where a simple tap on your phone can bring almost anything to your doorstep within hours. According to Statista, in

70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.

Ways to Prevent Salespeople from Leaving with Your Cusomters

According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is

Garbage In Garbage Out

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Bridge the Sales Service Gap

In a recent study published by dealerrefresh.com, a whopping 93% of customers surveyed said their salesperson did not take them on a service walk during the

Customize ERA-IGNITE Parts Main Page

The Parts Main Page is your default landing page. When you first open Parts, there are 12 default links that display. If you find you’re

Recall Service

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for

F&I and Accounting

There’s been a battle in your dealership since the dawn of time. It isn’t the haggling your sales staff go through with customers. It isn’t

Is Gen Z important

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.