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Canadian summers are perfect for spending long hours on the golf course. While watching the golfers was exciting, I couldn’t help but shift some of

Texting has become one of the most effective ways to interact with your customers.  It’s also one of the best ways to irritate them and

Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly

Enhanced DOC

At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information.  You have a

Experience Wasn't Memorable

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Losing Service Business to Local Garages

Local garages are becoming more and more popular in all areas. With big franchise garages and independent repair shops popping up in every city, every dealership

Dealership Stickiness

We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing

Digitize Processes

We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs

Gen Z Humanize Your Dealership

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

Decode Body Language

According to NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question –