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At its core, the desking process should be simple. But the reality is, if you ask ten dealerships how they desk deals, you’ll get ten…
We live in an era where a simple tap on your phone can bring almost anything to your doorstep within hours. According to Statista, in…
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
Across the automotive industry in North America, it’s easy to be optimistic about what’s ahead. Overall, vehicle sales have made a steady comeback since the…
Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a…
Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing…
Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the…
