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Every year, the NADA conference is an event I circle on my calendar. There’s no better time to talk shop, connect with other professionals, and

When I was ready to purchase my first vehicle, I was full of excitement. I thought nothing could bring me down and the only challenge

Dealerships have consistently shown resilience, overcoming obstacles and embracing change with every passing year. 2024 has been no different, as new trends and challenges have

RFID

I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family

Efficiency

When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers

Gen-y

Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department.   Generation Y,

Walking in Service

I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a

Suppose you want a monthly report for a specific metric in your dealership. Do you know how to find that information? You could set a

Lift Parts

Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra

Future and Past

Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple