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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly

When it comes to running a dealership, customer satisfaction is everything. But what about your satisfaction as our customer? I spoke with Alex Abramovich, Consulting Senior

This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access

Top of Mind

Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them

ReyPAY

Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption

Team Photos

We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down

Featured Sessions of the Month

Do you want to learn how to use your system more efficiently?  Join Reynolds and Reynolds for complimentary webinars to learn how you can be

Sales Are Hiding

Are you searching for proven methods to bring in new sales? Look no further than your service waiting area. Customers with more service visits over

Gen Y

Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department.   The Millennial

Move around

Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would