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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access

Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how

Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as

Team Photos

We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down

Featured Sessions of the Month

Do you want to learn how to use your system more efficiently?  Join Reynolds and Reynolds for complimentary webinars to learn how you can be

Sales Are Hiding

Are you searching for proven methods to bring in new sales? Look no further than your service waiting area. Customers with more service visits over

Gen Y

Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department.   The Millennial

Move around

Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would

Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy

Profit

Across the automotive industry in North America, it’s easy to be optimistic about what’s ahead. Overall, vehicle sales have made a steady comeback since the