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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign…
If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right…
As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare…
I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Generation Y,…
I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a…
Suppose you want a monthly report for a specific metric in your dealership. Do you know how to find that information? You could set a…
Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra…
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
