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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
You know the old familiar saying, you can lead a horse to water but you can’t make him drink. The same goes with the tools…
The end of the year for most people involves spending time with family and gift-giving. But for those working in the office, it means something…
At the start of a typical day, you drive up to the dealership, walk to your office, and start sifting through information. You have a…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
Local garages are becoming more and more popular in all areas. With big franchise garages and independent repair shops popping up in every city, every dealership…
We’ve all heard the phrase website stickiness, but relatively few people have considered the concept of dealership stickiness. What I mean by this is providing…
We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs…
A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…
According to NADA, dealership employee turnover is hovering around 39%. Replacing just one of those employees cost on average $82,500. This begs the question –…
According to NADA, salespeople in the automotive industry have a turnover rate of 72%. That’s 38% higher than the turnover rate for other industries. Why is…
