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Ashley Rench

Marketing Communications, Reynolds and Reynolds

Ashley is a Marketing Communications Professional for Reynolds and Reynolds.

Articles by Ashley Rench:

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,

Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for

Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up

For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly

More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer