Ashley Rench
Director, Brand Marketing, Reynolds and Reynolds
Ashley is a Director of Marketing Communications for Reynolds and Reynolds. In her 10 years with Reynolds, she has managed the marketing strategy for several key Reynolds solutions and branding initiatives. Today, she leads the U.S. and Canadian marketing teams to drive brand awareness, product penetration, and content strategy for Reynolds and other key brands within the Reynolds Retail Management System.
Articles by Ashley Rench:
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
I’m always looking for new opportunities for personal improvement. Personal improvement can be physical, mental, spiritual and so much more. For many individuals, getting physically…
Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re…
Just over seven years ago, I had an unpleasant experience when purchasing my first vehicle. I felt pressured and tricked that first time. I left…
Shopping for a new or used vehicle online has its perks, such as having access to reviews, the ability to compare prices, and search for…
Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t…
A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I…
According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That…
The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for…
Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…
