Ashley Rench
Director, Brand Marketing, Reynolds and Reynolds
Ashley is a Director of Marketing Communications for Reynolds and Reynolds. In her 10 years with Reynolds, she has managed the marketing strategy for several key Reynolds solutions and branding initiatives. Today, she leads the U.S. and Canadian marketing teams to drive brand awareness, product penetration, and content strategy for Reynolds and other key brands within the Reynolds Retail Management System.
Articles by Ashley Rench:
Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…
For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly…
More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer…
I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my…
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a…
Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…
