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Imagine you’re navigating a winding road, guiding your dealership toward success. Along the journey, you encounter a few bumps – discrepancies in payments and information…
Winter has melted away, and we are moving on to the next season. Spring means warmer weather, flowers blooming, and the start of baseball season.…
I am a self-proclaimed late adopter. I was late to the game on every “cool” cell phone back in the day – the razor, the…
Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Generation Y,…
I’m a walker. Sometimes I walk slowly – a “wander and ponder” as I like to say. Those walks are for when I have a…
Suppose you want a monthly report for a specific metric in your dealership. Do you know how to find that information? You could set a…
Recently, we made an update to our ERA® Parts software that can help you quickly boost gross profit for your parts sales, with no extra…
Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…
This month, I want to look at the training you provide your call takers. Whether your inbound sales calls are routed to a BDC or…
Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial…
Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.…
We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…
A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear…
