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At its core, the desking process should be simple. But the reality is, if you ask ten dealerships how they desk deals, you’ll get ten…
We live in an era where a simple tap on your phone can bring almost anything to your doorstep within hours. According to Statista, in…
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
When a friend of mine bought her car a few months ago, her mind was set on financing the purchase through her bank. She has…
Take a look at your showroom floor… there is probably a handful of customers sitting down ready to purchase a vehicle. How many of them…
Over half of Millennials use smartphones to make mobile payments, and that number is expected to continue to increase. Pair that with consumers’ wide adoption…
We’ve all seen “Meet the Team” photos on dealership websites. Why is it a majority of the photos look like mug shots? I sat down…
Do you want to learn how to use your system more efficiently? Join Reynolds and Reynolds for complimentary webinars to learn how you can be…
Are you searching for proven methods to bring in new sales? Look no further than your service waiting area. Customers with more service visits over…
Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department. The Millennial…
Recently, while talking about days gone by, I recalled a lesson I liked using on site. Prior to a scheduled meeting with management, I would…
Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…
Across the automotive industry in North America, it’s easy to be optimistic about what’s ahead. Overall, vehicle sales have made a steady comeback since the…
