Featured Article
This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
Old-school pressure tactics may have worked years ago, but not anymore. Car shoppers walk into your dealership with a lot of information and want a…
Someone with years of automotive consulting experience once told me, “Show your customers how much you care! Not how much you know.” Of course, knowing…
Technology, computers, tablets, cell phones… these advancements are changing the way your customers shop, buy, and service with your dealership. They are also changing the…
Have you ever stopped to think about why Henry Ford’s moving assembly line was such a huge innovation? A moving line didn’t remove the need…
What good is migrating from an open service system to an appointment-driven approach if you are not educating your customers that appointments are a viable…
Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…
A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…
I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
