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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign…
If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right…
As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare…
You’ve seen more change to your business in the last year than you have the entire past decade. Not only have you had to adapt…
Auto Dealer Today recently published an article introducing the idea of a “destination dealership.” They defined this as: “…the type of facility that helps the customer learn…
In 1918, the United Kingdom painted the first separating lines on roads due to high accident rates. This was 33 years after people started driving…
If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single…
Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a…
Dynamic Reporting is a powerful tool for creating custom reports in ERA-IGNITE using existing system data. To keep data and report access in the hands…
In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves…
Payment processing is a vital part of every business. It’s the PIN pad at the gas pump and the checkout portal on your favourite website.
Service managers, you know your advisors are busy. You know they play a pretty significant role in your success. In fact, nearly 75% of calls…
Running a successful business is no simple task. It requires detail, planning, and strategy. And when you put it all into action, your dealership’s people,…
