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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,

Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.

I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.

Technology

In 1918, the United Kingdom painted the first separating lines on roads due to high accident rates. This was 33 years after people started driving

Process

If you ask any GSM “What is your sales process?”, they will likely respond with 20 steps each salesperson is trained to complete every single

Service Advisor vs Kiosk

Now more than ever, the role of the service advisor is to sell additional services. Previously, this started at the greeting while advisors formed a

Dynamic Reporting

Dynamic Reporting is a powerful tool for creating custom reports in ERA-IGNITE using existing system data. To keep data and report access in the hands

High Risk

In a world where everything can be done securely at our fingertips, why do we continue to spend time doing tasks manually that open ourselves

Payment Processing

Payment processing is a vital part of every business. It’s the PIN pad at the gas pump and the checkout portal on your favourite website.

Service Phone Calls

Service managers, you know your advisors are busy. You know they play a pretty significant role in your success. In fact, nearly 75% of calls