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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
When was the last time you went to a movie theatre for a new release? For many, it was pre-pandemic. This is for a couple…
More and more retailers are using technology that allows customers to check in and out quickly, without the need to meet with someone face-to-face. While…
Everyone knows what the ideal customer experience in the service department looks like: quick, convenient, and transparent. Customers expect the focus to be on them,…
2021 was a wild ride, so we’re taking a trip down memory lane to remind ourselves there is always light at the end of the…
Just over seven years ago, I had an unpleasant experience when purchasing my first vehicle. I felt pressured and tricked that first time. I left…
Nobody saw 2020 coming. It flipped our world upside down in a matter of days, and some of us are still trying to put our…
Online retailing surged in 2020, no surprises there. It’s now a huge part of every sales conversation, as more consumers want pieces of the typical…
