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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly

When it comes to running a dealership, customer satisfaction is everything. But what about your satisfaction as our customer? I spoke with Alex Abramovich, Consulting Senior

This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access

Digital: the biggest trend in automotive retail. Everywhere you look, the conversation revolves around moving toward a digital process, connecting each area of the dealership.

With vehicle sales expected to dip in 2019 as well as the next few years, it’s past time for dealers to start identifying and building up alternate

Bridging the Gap

There’s a communication breakdown that’s been plaguing dealerships for years between the sales floor and the service department. When I say communication breakdown, what I’m

Haunted House

When a haunted house is extra scary, you remember that experience for a long time. When your customers’ experience in your dealership is extra scary,

Customers in a vehicle

We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to

Service marketing

Most dealers know the service department, with its steady flow of jobs and reliable revenue streams, serves as the financial backbone of the dealership. Vehicle

Most invoices need to be recorded in the General Purchases journal. However, the stacks of invoices that make their way to the accounting department can