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Reynolds and Reynolds began as a family-owned printing business in 1866 and has since grown into one of the automotive industry’s premier suppliers, offering nearly…
When it comes to running a dealership, customer satisfaction is everything. But what about your satisfaction as our customer? I spoke with Alex Abramovich, Consulting Senior…
This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
We are living in “The Age of the Customer.” What you do at your dealership matters, but what the customer thinks about your dealership matters…
Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…
One of the biggest problems dealerships face is defection. Customers are spending a majority of parts and service dollars, nearly 70% of $310 billion according…
You know the old adage, “you don’t know what you don’t know?” That applies to car buyers as well. Most shoppers are intent on purchasing the…
With 68% of Canadians owning a smartphone, text messaging has become a regular form of communication. We’ve become used to it. So much in fact,…
Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…
Picture this: You arrive at a hotel after a long day of travel. It’s well past midnight and you find yourself alone in a quiet…
