Featured Article
At its core, the desking process should be simple. But the reality is, if you ask ten dealerships how they desk deals, you’ll get ten…
We live in an era where a simple tap on your phone can bring almost anything to your doorstep within hours. According to Statista, in…
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
Have you ever stopped to think about why Henry Ford’s moving assembly line was such a huge innovation? A moving line didn’t remove the need…
What good is migrating from an open service system to an appointment-driven approach if you are not educating your customers that appointments are a viable…
Generation Y ranges from ages 18-35, putting them in a good position to buy no matter what stage of life they’re in. A new high…
A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…
I have a friend whose entire extended family has been going to the same repair shop for over 15 years. Every member of his family…
When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…
Editors Note: This article was written by guest author Nugeen Aftab, who was a summer intern in the Reynolds Marketing Communications department. Generation Y,…
