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Dozens of customers enter your dealership every day to get their vehicle serviced. During this experience, they may be facing an array of emotions. Unfortunately,…
Working with dealerships across North America, one thing is abundantly clear: every dealership wants to make more money, no matter what the economy is like.…
I recently explained why utilizing a customer relationship management (CRM) tool in your service drive can help you win business and maximize your service potential.…
Take a look at your service area. How many mobile devices do you see your customers using? With tablets becoming more popular, the service drive…
Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so…
While much of the media’s attention has been focused on the emerging buying power and shopping expectations of Gen Y, today’s car buyers – regardless…
The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of…
