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At its core, the desking process should be simple. But the reality is, if you ask ten dealerships how they desk deals, you’ll get ten…
We live in an era where a simple tap on your phone can bring almost anything to your doorstep within hours. According to Statista, in…
70 percent of consumers turn to YouTube for things like reviews, test drives, or comparison analyses during their car-buying process, according to Millward Brown Digital.…
Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so…
While much of the media’s attention has been focused on the emerging buying power and shopping expectations of Gen Y, today’s car buyers – regardless…
The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of…
