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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign…
If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right…
As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare…
This month, I want to look at the training you provide your call takers. Whether your inbound sales calls are routed to a BDC or…
Here’s a question: if you found an advertising strategy that would instantly double the traffic in your service drive, would you do it? Your initial…
Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.…
We’ve all heard the stories about Generation Y and how different they are from the generations before them. They don’t like talking face to face,…
A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear…
Just one fraudulent cheque can cost you a large amount of money. Here are three tips to help you avoid being a victim of cheque…
It pays to know what not to say when you’re having a conversation with a customer. Here are three phrases that can backfire when talking…
