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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
In the high-speed world of Formula One (F1) racing, every second counts. Races are often won or lost in the pit, where crew teams work…
The digital world is constantly changing, guided by new technology and evolving expectations from customers and businesses. But new technology doesn’t always mean eliminating old…
The legacy of the automotive industry is one of triumph and progression. One thing that comes to mind is the evolution of manufacturing. It’s hard…
When your business changes, how do you keep everyone on track for success and keep everything running efficiently?
In the competitive world of automotive retailing, establishing effective communications with customers is paramount to building strong relationships and driving sales. Many dealerships and OEMs…
Over the last year, artificial intelligence (AI) has made headlines; and although it’s not necessarily new, it’s worth revisiting every so often to really consider…
In the first two articles of this series, I identified how the used car manager and service advisor can speed up the reconditioning process in…
