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Ashley Rench

Marketing Communications, Reynolds and Reynolds

Ashley is a Brand Marketing Manager for Reynolds and Reynolds. She has worked her way up from a part-time content writer in 2013 to marketing key solutions. She now oversees promotion of the Reynolds brand to the market.

Articles by Ashley Rench:

Every day, millions of consumers buy products online. Whether it’s Amazon, your local grocery store, or a nation-wide chain, each time you buy online you’re

Just over seven years ago, I had an unpleasant experience when purchasing my first vehicle. I felt pressured and tricked that first time. I left

Shopping for a new or used vehicle online has its perks, such as having access to reviews, the ability to compare prices, and search for

Experience Wasn't Memorable

Purchasing experiences differ consumer to consumer. I recently spoke to a first-time car buyer about her experience at a local dealership. While her experience wasn’t

Gen Z Humanize Your Dealership

A few months ago, I talked about Gen Z and whether or not you should be concerned just yet. One of the top needs I

Garbage In Garbage Out

According to a recent AutoTrader study, only 17 out of 4,002 automotive customers, from their 20’s to 60’s, currently prefer today’s car buying process. That

Recall Service

The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for

Is Gen Z important

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.

Do Service Better

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,

True Stories: Blew the Sales

Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for