The last few years have brought an alarming number of recalls to the market, prompting owners to unexpectedly return their cars to the dealership for…

Hundreds of millions of dollars have been invested to move companies’ marketing and selling efforts to target millennials. But, there is a new sheriff coming to town.…

Up to 80% of customers who buy a vehicle from a dealership do not return for customer pay service work two years after the sale,…

Purchasing a new vehicle is a big decision not everyone gets excited about. Some people love their current car but realize it is time for…

Approximately 70 percent of buying experiences are based on how customers feel they are being treated. And, it takes 12 positive experiences to make up…

For the past several years, word on the street has been Millennials aren’t car buyers. They don’t want to buy a car, and most importantly…

More than half of consumers will stop buying from a retailer after a bad customer service interaction. And, nearly 40 percent will avoid a retailer…

I’ve been researching locations for an upcoming family vacation. We’re talking 17 people in one house for a week! Since I’m just researching, I email my…

Editors Note: This article was written by guest author Ellen Snyder, who was a summer intern in the Reynolds Marketing Communications department.   The Millennial…

Many dealerships are starting to catch on to the “better customer experience” concept. If you provide your customers with a friendly, transparent, quick, and easy…