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Ed Pontis

Director, Product Planning, CRM and Variable Ops, Reynolds and Reynolds

Ed Pontis is Director of Product Planning at Reynolds and Reynolds for CRM and variable operations solutions including Contact Management, the docuPAD® System, Desking, and more. Ed was a director in a large international consulting firm, bringing in leading practices from these segments to Reynolds.

Articles by Ed Pontis:

Customers in a vehicle

We all know shoppers seek transparent, hassle-free experiences with faster transaction times. Why do you think so many people shop online and even subscribe to

Salesperson on his mobile phone

Smartphones have become an essential part of modern life. A recent Google study reports that 87% of users always have their smartphone at their side. While

Customer shaking hands with the salesperson

In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate

Drowning in Paper

Take a step back and look at how much paper is controlling your dealership. Every deal you complete involves nearly 39 feet of paper. When

Text Messaging

With 68% of Canadians owning a smartphone, text messaging has become a regular form of communication. We’ve become used to it. So much in fact,

Personalities

Chances are, at some point in your life, you have taken a personality assessment. What did it tell you? Are you laid-back? A worrier? Detail-oriented?

Mistakes in Dealerships

A customer comes to your dealership, looks at a car, appears interested, leaves, and never comes back. What happened? In my experience, when prospects disappear