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Kasi Edwards

Senior Vice President, Marketing, Reynolds and Reynolds

Kasi Edwards is senior vice president of marketing at Reynolds and Reynolds. She is responsible for all marketing, including branding, advertising, communications, market research, and delivery of dealership marketing services. During her 23-year career with Reynolds, she’s built an accomplished background in sales, marketing, and product management.

Articles by Kasi Edwards:

Auto Dealer Today recently published an article introducing the idea of a “destination dealership.” They defined this as: “…the type of facility that helps the customer learn

When you have multiple stores, you want to make sure customers have the same convenient experience at each location. Consistent processes need to take place

When you think about success and what it actually takes to be successful, what comes to mind? Is it a learned and practiced skillset that helps you

The three-legged stool has always been a great symbol for organizational structure. The legs represent the principles that prop up your business, and each leg

In early March 2020, we introduced The Connected Podcast as a new platform to share best practices, strategies, and business tips on how to safely continue operations

It’s a risky business, predicting the future. Want an example from recent history? Go back to November of last year, right before anyone had ever

Despite entering the market after Amazon Video, Netflix is the leading online streaming provider, holding 87% market share.1 Why? Netflix continues to innovate and bring

In a world filled with technology, customers expectations have evolved. They demand quick, digital, and personalized. When your customers make it to F&I, are you

Year after year, we set personal goals and make plans to better ourselves in the upcoming year. But what about business goals? They are just

We can all agree paper is a dependency in dealerships. You need it for customer information, contracts, and service documents. But paper has significant costs