Featured Article
This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
It’s a risky business, predicting the future. Want an example from recent history? Go back to November of last year, right before anyone had ever…
In times like these, making sure customers feel comfortable in your store is paramount to retaining business and driving revenue. But when making customers feel…
You’ve probably heard it before: the business office is the heart of the dealership. Every document, process, and transaction initiated eventually finds its way there.…
Your dealership probably has a “face” you’re known for. Everyone usually has a different answer. The dealer, sales team, management – I’ve heard them all.…
You can hardly scroll down an automotive blog or website or flip through an industry magazine these days without seeing references to market-based pricing. Certain vendors…
We sat down with Reynolds and Reynolds specialist, Dave Bowling, to discuss technology he’s seeing service departments use to keep customers and employees happy and…
If you take one thing away from this article, let it be this: Customer service matters more in service than anywhere else in the dealership. Here’s…
Dealerships are accustomed to emailing follow-up and promotional messages to their customers. It’s a tried and true communication channel, but getting emails read by customers…
Providing the remote experience customers expect, preventing dealership theft with checks and balances, and using a combination of mining strategies to sell more vehicles to…
The General Purchases Journal is one of the most used journals in ERA-IGNITE Accounting. With thousands of invoices throughout the month, there is increased chance…
