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The days of “just browsing” are behind us. Today’s buyers show up with screenshots, side-by-side comparisons, and monthly payments already calculated. They’re ready to sign…
If you were a customer, would you feel like your dealership gets you? Tailored communication, relevant follow-ups, and smart AI tools that match leads with the right…
As leaves begin to fall and jack-o-lanterns light up porches, your service drive faces its own set of tricks and treats. Just as homeowners prepare…
The day when millennials are the number one customer in the car-buying market is fast approaching. What draws this generation’s attention? The answer may be…
Have you ever spent half a day drowning in Excel spreadsheets, trying to use your information to get results? Data should work with you, not…
This is the second article in a three part series to help you determine whether your dealership is as efficient and streamlined as possible when it comes…
In today’s fast-paced world, consumers want quick buying experiences that give them exactly what they need. But a fast car buying experience does not always equate…
An F&I manager once shared with me a work-stress nightmare he’d had. Trapped in his office in a steadily rising sea of paper, he was…
Nature can bring expected and unexpected disasters. Dealerships need to have a plan in place to help them recover if Mother Nature attacks. In Canada,…
You have hundreds, maybe even thousands, of repair orders (ROs) moving through the service department each month. It’s possible some have slipped through the cracks…
Service is a profit centre, that’s old news. But where are you missing potential profit in service? Take the quiz below to see where your…
A study done by Forrester Consulting found that inbound phone calls make up over 25% of all sales. These phone customers are buying faster, spending more, and…
In my first two articles about dealership stickiness, we explored how dealerships can deliver a five-star customer experience by providing a great first impression and superior customer service.…
