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This article was written by Angelica Yensi, a software education representative. The ERA-IGNITE toolbar, positioned at the top of your ERA-IGNITE screen, offers easy access…
Earlier this year, I had the privilege of diving into a conversation with Ed Roberts, COO of Bozard Ford, and what struck me was how…
Key drop-off is one of the first impressions a customer has of your service drive. Both you and your customer want it to be as…
I am a self-proclaimed late adopter. I was late to the game on every “cool” cell phone back in the day – the razor, the…
Everybody enjoys a good musical performance. The singer producing an amazing melody on the microphone and the band backing them up with their instruments. The…
Imagine you’re navigating a winding road, guiding your dealership toward success. Along the journey, you encounter a few bumps – discrepancies in payments and information…
NADA is always a busy, boisterous event – multiply it by 10 when you’re in Vegas. As I walked around the show talking with dealers,…
With spring around the corner, it’s the perfect time to wipe the slate clean for your dealership. While spring cleaning may typically bring to mind…
It was a brisk Sunday evening. You were gathered around the big screen in the living room, ready for the championship game. Your family was…
Picture this: a customer comes in to your store to buy a vehicle, they find the one they want, they go through the entire process…
With today’s ever-changing industry, meeting customer expectations and providing a mobile-friendly service experience is more important than ever. One way to meet these demands is…
If the past has proven anything, it’s that dealerships are able to remain strong and adapt to whatever comes their way. 2023 has been no…
Starting the new year in a good place begins by evaluating current utilization, performance, and profitability. Once you understand your current position, you can move…
