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Dealership Wide

Issues that affect anyone working in an automotive dealership.

How to Get Other Departments to Help Sell Dealership Parts

Let’s be honest, every Parts Department’s greatest customer is right on the other side of the back counter. After all, Service consistently has a steady

Reaching Customers Before the Moment of Truth

Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so

Car Buyers Have Changed

While much of the media’s attention has been focused on the emerging buying power and shopping expectations of Gen Y, today’s car buyers – regardless

Dealerships and the New Normal

The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of