A few months ago I asked a dealer: “Are you going to the NADA Convention?” “Heck no,” he answered. “Those conventions are just ‘trick or…

When dealers talk about their competition, they’re almost always referring to other dealerships in their area. 20 years ago, it was largely true. Car buyers…

Two news announcements recently caught my attention. Only one mentioned automotive, but both have implications for dealerships. First, Apple introduced the iPhone 6 and Apple…

Keyboard shortcuts can do wonders for your everyday tasks. Below are the most common shortcuts you can use to speed up your work in ERA-IGNITE.…

It pays to know what not to say when you’re having a conversation with a customer. Here are three phrases that can backfire when talking…

Let’s be honest, every Parts Department’s greatest customer is right on the other side of the back counter. After all, Service consistently has a steady…

Google has studied where influence takes place in the automotive market as consumers move from undecided to decided in purchasing a vehicle – the so…

While much of the media’s attention has been focused on the emerging buying power and shopping expectations of Gen Y, today’s car buyers – regardless…

The following is an excerpt from the recently published white paper: Automotive Retailing in the New Normal. When the dust settled after the flurry of…